Card Sorting and UX

Users frequently leave websites that are too difficult to navigate and are too confusing. Wouldn’t it be nice to have a navigation system that leads users in the right direction and ensures they don’t get lost along the way, while trying to find the desired product?

Fortunately, there is a way to do this, and the first step in doing so is to conduct a card sorting study. Let’s take a look at how it can benefit your digital products and what card sorting even has to do with UX.

What is card sorting?

According to NN/group: Card sorting is a UX research technique in which users organize topics into groups. 

The name of this method is pretty self-descriptive. Card sorting is based on sorting specific items in categories, in a way that makes sense to a user. The items can represent whatever it is you want to sort:

  • Blog articles
  • Products
  • Menu labels etc.

This UX research technique is so popular because it’s not only effective, but also extremely easy to understand for the tester. All they have to do is drag and drop cards into categories, either in real life or online, with the help of a specialized card sorting tool.

Nowadays, the second option is a lot more favored, as using a card sorting tool for your study allows you to save a significant amount of time and money both for you and the respondent. Not to mention,it’s just an easier, more modern way to do research.

card sorting ux

What is UX?

UX stands for user experience which, according to NN/group, encompasses all aspects of the end-user’s interaction with the company, its services, and its products. UX defines how a user interacts with your product, what impression it leaves, if it’s easy to use or old-fashioned and confusing.

Card sorting and UX

So what does it have to do with card sorting? The thing is, content organization and navigation are some of the most important aspects of user experience. And card sorting is a technique that helps you improve them both in a way that will appeal to the end-user. 

When a person can’t find something on the website, be it a piece of information or a desired product, they will most likely leave without trying to figure it out. That’s how you lose tons of your potential customers and loyal clients, not to mention – increase your website’s bounce rates. 

By running a simple card sorting study you are able to find the optimal way of grouping information on your website, create categories that make sense to the user and write intuitive labels for them. 

All this makes an intuitive menu structure that will be easy for users to navigate, allowing them to fulfill their goals with your website faster and much more effectively. 

How can card sorting improve your UX?

In short, these are 3 main things card sorting is able to help you with:

  • Helps you come up with intuitive menu labels
  • Good for content categorization
  • Improves navigation