Best UserZoom (now UserTesting) Alternatives in 2024

I bring you a comprehensive guide to the 7 best UserZoom alternatives in 2024! 

In UX research, card sorting is an important tool for reviewing the information architecture of websites and applications. Selecting the appropriate card sorting tool can be key for improving user experience, regardless of experience level in UX design. 

While UserZoom is a great tool, it’s pricing might not be for everyone. So, to give you some options, let’s check out our top choices for the greatest UserZoom alternatives out there right now.

Best UserZoom Alternatives for card sorting in 2024:

userzoom alternatives card sorting

1. UXtweak

UserZoom alternatives

Being the most complete card sorting solution, UXtweak is the first great UserZoom alternative that offers the ideal balance of colorful palet of functionalities, an easy-to-use interface, and affordable pricing. 

UXtweak’s user-friendly platform makes it easier to arrange content on websites for the best possible user experience.


  • Hierarchical category structure evaluation
  • Customizable card sorting tasks
  • Comprehensive analytics and insights
  • Open, Closed, Hybrid, Image card sorting types

Pricing: Starter plan suitable for small-scale projects and for free. Paid plans are starting at $59/month. 

Overall rating from Capterra: 4.8/5

2. Optimal Workshop

userzoom alternatives card sorting

Optimal Workshop is another notable player in the card sorting field, offering a variety of useful features to test website navigation and information architecture.

  • Open, Closed, Hybrid card sorting types
  • In-depth reporting and visualization tools
  • Shared testing with team members 

Pricing: Starter Plan is available for free with limited features. Paid plans are starting at $191/month.

Overall rating from Capterra: 4.5/5


3. Useberry

userzoom alternatives card sorting

Useberry provides comprehensive UX research solutions, like card sorting tools, to businesses of all sizes. With its broad capabilities and robust analytics, Useberry enables teams to improve website navigation and user experience.

  • Easy creation and administration of card sorting tasks  
  • Metrics for both quantitative and qualitative usability

Pricing: Useberry offers a free plan. Their paid plans start at $67/month. 

Overall rating from G2: 4.5/5

userzoom alternatives card sorting

Lyssna is a versatile UX research platform that includes card sorting techniques in its list of features. Lyssna allows you to run both moderated and unmoderated card sorting studies to gather insights into user preferences and improve website navigation.

  • Moderated and unmoderated card sorting studies
  • Customizable tasks creation
  • Participants provide real-time insights

Pricing: Starter Plan for small teams at no cost. You can choose from 3 paid plans starting from $75/ month.

Overall rating from Capterra: 4.7/5

userzoom alternatives card sorting

Lookback provides plenty of UX research tools, such as card sorting, to assist teams in comprehending user preferences and behavior. As a UserZoom card sorting alternative Lookback supports screen and audio recording for accurate insights, as well as remote moderated and unmoderated card sorting tests.

  • Tools for cooperation and feedback
  • Capturing video and voice insights
  • Remote moderated and unmoderated testing

Pricing: Neither of the pricing plans is free forever. However, you can try almost all of them in a 60-day trial period. The most affordable plan starts at 28$/month.  

Overall rating from Capterra: 3.4/5

6. Maze

userzoom alternatives card sorting

Maze is an intuitive card sorting tool that enables getting feedback on the design and navigation of websites. You may collect real-time feedback from participants and perform interactive prototype testing using Maze to support data-driven decisions.

  • User-friendly interface for creating and managing card-sorting assignments
  • Researchers are allow to gather immediate insights during card-sorting studies
  • Ability to incorporate card-sorting studies into other research initiatives

Pricing: Free plan with features limitations. Paid plans start at 99$/month. 

Overall rating from Capterra: 4.5/5

userzoom alternatives card sorting

Card sorting tools are provided by Userlytics as part of their complex UX research platform. Using Userlytics, you can enhance user experiences and website navigation by doing remote usability testing and recording participant video feedback.

  • The interface is easy to use and allows for simple card sorting
  • Analysis of user behavior and preferences
  • Both qualitative and quantitative metrics

Pricing: Pricing is flexlible based on your budget and needs. Eve more, you can try a free demo version.

Overall rating from Capterra: 4.6/5

That’s it!

Finding the right alternative to UserZoom card sorting may be a challenging task but I relly hope that my list can help. Whether you’re searching for a UserZoom alternatives that are free or a more complete premium solution, there are many wonderful solutions available to fit your requirements.

When making your selection, remember to take into account features, cost, and user reviews. Happy sorting!

Want To Learn More About Card Sorting?

Check Out Card Sorting Example & Exercise in Pracice


What are the best UserZoom alternatives?

Best UserZoom alternatives are: 

  • UXtweak
  • Optimal Workshop
  • Useberry
  • Lyssna (previosly UsabilityHub)
  • Lookback
  • Maze
  • Userlytics
What to look for in an UserZoom alternative?

When looking for UserZoom card sorting alternatives pay attention to the card sorting types that the tool offers. Also, assess the pricing and whether or not they have a free plan.